Feb 23, 2026  
Middlesex Community College Academic Catalog 2020-21 
    
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Middlesex Community College Academic Catalog 2020-21 [ARCHIVED CATALOG]

BUS 242 - Advertising

3

Course Description: A survey of advertising and its applications in business and society.  Considered are a historical survey of advertising, regulation of advertising, buyer behavior, advertising agencies, advertising media, copy layout, and campaign management.
Prerequisite(s): Completion of BUS 240
Course Student Learning Outcomes:
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Click here for course schedule details, to register for this course, or to view required books for this course.