BUS 106 - Introduction to the Music Business

An introduction to the business side of the music industry, topics will include record companies, artist management, music publishing, radio, and the Internet. We will examine contemporary practices and their historical backgrounds. Career opportunities will also be discussed. As a final project, students will have the opportunity to work out a marketing plan for their own musical ventures or for an MCC-sponsored musical event as well.

General Education Elective(s): Humanities

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