Nov 27, 2024  
Middlesex Community College Academic Catalog 2009-10 
    
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Middlesex Community College Academic Catalog 2009-10 [ARCHIVED CATALOG]

BUS 240 - Principles Of Marketing

3

This course examines business activities that match consumers with an organization’s resources. Topics covered are the marketing concept, the marketing environment, ethics and social responsibility, consumer behavior, global marketing, market research, market segmentation, and the marketing mix.

Prerequisite(s): BUS 110 or permission of the instructor
Intensive Value(s): Multicultural/Global Awareness


Click here for course schedule details, to register for this course, or to view required books for this course.