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May 05, 2024
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Middlesex Community College Academic Catalog 2014-15 [ARCHIVED CATALOG]
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BUS 330 - Advertising3
A survey of advertising and its applications in business and society. Considered are a historical survey of advertising, regulation of advertising, buyer behavior, advertising agencies, advertising media, copy layout, and campaign management.
Prerequisite(s): Completion of BUS 240.
Click here for course schedule details, to register for this course, or to view required books for this course.
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