Description:

This micro-credential focuses on strategically creating, managing, and analyzing social media content to effectively market products, services, and brands on digital platforms. Students will learn how to craft compelling content, develop and implement social media strategies, engage with audiences, and analyze social media metrics to inform marketing decisions. Students will also learn basic visual design, photography, and video production skills.

This micro-credential is ideal for marketing professionals, small business owners, career changers, recent graduates, freelancers, digital enthusiasts, and brand managers seeking to enhance their digital marketing skills or pivot towards roles centered on social media strategy and content creation. It offers essential knowledge for anyone looking to leverage social media platforms to grow a business, advance their career, or expand their service offerings.

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Career and Transfer Outlook:

Micro-credentials are taught by industry experts and college professors.

Upon completion, you will earn a digital badge that can be shared on LinkedIn. It will also create an official college transcript to document your earned academic credit.

Courses can be completed in one semester, leading to a certificate or associate degree at MCC.

Helpful Hints:

Students must meet the individual course prerequisites.

 

Micro Credential Outcomes:

Micro Skill Credential- Outcomes

Students who complete this Micro Credential are prepared to:

• Produce and curate content that resonates with a target audience, encouraging engagement and fostering community around a brand.
• Create comprehensive social media strategies that integrate with broader marketing objectives, selecting appropriate platforms and tactics to meet specific goals.
• Use social media analytics tools to measure the success of their content and strategies, using data to make informed decisions.