Description:

The 21st Century Marketing Essentials micro-credential is designed to arm professionals, entrepreneurs, and marketing enthusiasts with cutting-edge strategies, tools, and insights for thriving in today’s dynamic digital landscape. This comprehensive program bridges traditional marketing foundations with the nuances of digital, global, and social media marketing tactics. Through a mix of theoretical foundations and practical applications, learners will navigate the complexities of marketing in the 21st century, learning how to engage customers, build brand loyalty, and drive sustainable business growth in a globally connected world.

This micro-credential is ideal for individuals looking to kickstart or advance their careers in marketing, small business owners seeking to enhance their marketing efforts, and professionals in any field looking to integrate marketing knowledge into their skillset for better performance and opportunities.

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Career and Transfer Outlook:

Micro-credentials are taught by industry experts and college professors.

Upon completion, you will earn a digital badge that can be shared on LinkedIn. It will also create an official college transcript to document your earned academic credit.

Courses can be completed in two semesters, leading to a certificate or associate degree at MCC.

Helpful Hints:

Students must meet the individual course prerequisites.

 

Micro Credential Outcomes:

Micro Skill Credential- Outcomes

Students who complete this Micro Credential are prepared to:

• Analyze the challenges and opportunities of global marketing, including how to adapt strategies across different cultural, economic, and regulatory environments.
• Gain insights into data analysis and metrics to evaluate campaign effectiveness, make data-driven decisions, and improve overall marketing strategies.
• Create social media strategies and use analytics to measure and optimize performance across various platforms.
• Plan and execute cohesive and effective marketing campaigns that utilize a mix of digital and traditional channels and are tailored to global and local markets.
• Recognize the importance of ethical considerations in marketing, including respecting consumer privacy, embracing diversity, and ensuring accuracy and honesty.