Program Description:

The Communication and Marketing Certificate program offers an engaging curriculum designed for small business owners, entrepreneurs, and professionals seeking to improve their strategic communication, public relations, media writing, and social media marketing skills. This two-semester program combines communication fundamentals with modern marketing strategies and digital tools, enabling participants to effectively reach and engage their target audience.

Helpful Hints:

Students are encouraged to complete their English requirement immediately upon entering the college.

Career and Transfer Outlook:

Graduates will be equipped with the skills to create compelling messages, design effective strategies, and utilize digital platforms to meet business objectives. They will gain a comprehensive understanding of public relations, media writing, and social media, along with broad marketing skills. This blend of theoretical knowledge and practical application prepares them for challenges in marketing, business growth, role advancement, or new careers in communication and marketing. Students have the opportunity to continue their education with an associate degree at MCC in either Communication or Business.

Program Outcomes:

Graduates of the Communication & Marketing Certificate are prepared to:

• Create and implement effective communication and marketing strategies.
• Analyze market trends, consumer behavior, and data to make informed decisions.
• Adapt marketing strategies for global audiences and cross-cultural communications.
• Incorporate ethical considerations in marketing and communication efforts.
• Utilize industry-standard tools and techniques in practical settings.