BUS 141 - E-Commerce Marketing

This course explores how the Internet can be used as an e-commerce marketing and sales tool and introduces the basic terminology and technology of electronic commerce as conducted over the Internet, and through corporate intranets and extranets. Students will learn to navigate the World Wide Web, as well as review and discuss effective corporate and private websites. Marketing and sales principles will be applied to case studies, lab demonstrations and hands-on research activities. Web technology related to the issues of individual and corporate privacy, data security, business ethics and “spamming” will be discussed, as well as the development of tactical and strategic e-commerce-marketing plans for business to business, business to consumer, and consumer to consumer relationships.

Prerequisite(s): basic computer skills, familiarity with the World Wide Web and Internet browser

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