ART 245 - Marketing Design

Course Description: This project-based course introduces students to visual marketing design in the context of event and campaign execution. Unlike a branding course, this class focuses on how designers work within existing brand systems to develop campaign-specific visuals for product launches, social causes, or public initiatives. Students will develop a semester-long campaign design, beginning with a mock RFP, followed by a strategic proposal, campaign timeline, and final execution across print, digital, and social platforms. Real-world case studies and simulated client scenarios inform this immersive experience.

ISLOs: This course supports student development of Written and Oral Communication, Multicultural/Global Literacy and Critical Thinking.
General Education Elective(s): Humanities Elective
Course Student Learning Outcomes:
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