ART 165 - Branding & Package Design

Course Description: Branding & Package Design is an intermediate course that focuses on the principles and practices of creating successful brand identities and packaging systems. Students will learn how to research, develop, and execute brand identity projects that reflect the values and goals of a client or stakeholder. Through a series of projects and exercises, students will explore the relationship between brand identity and packaging and develop skills in designing packaging that effectively communicates brand values and engages consumers.
Prerequisite(s): Completion of ART 104, ART 153, and ART 161.
General Education Elective(s): Humanities
Note(s): Visual Design majors must receive a C or better in this course to progress in the program.

Course Student Learning Outcomes:
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