BUS 172 - Retail Management

This course is designed to provide understanding and insight into the following components of retailing: retail terminology, institutions, segmentation and target markets, trading area analysis, store location, human resource management and training, store image, visual merchandising, sales promotion, customer service, and the future of retail. The course is a study of contemporary retailing and focuses on all aspects of a store’s organization and operations. As an introduction to the field of retail management, this course emphasizes retailing as a marketing function and as a career. It also looks at the new retailing formats, which include non-store retailing, the impact of technology and international retailing.

Prerequisite(s): Placement above or successful completion of ENG 060.

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