Certificate

Program Description:

The Sales and Marketing Certificate program enables students to gain essential communications and selling skills needed for successful sales and customer relations. An additional emphasis on marketing provides a foundation for career advancement. The Cooperative Field Experience is a key component of the program, giving students real industry experience and a related course focused on career development and workplace issues.

Career and Transfer Outlook:

This certificate prepares students for entry-level positions in the field of sales and marketing in a variety of industries. Some students pursue careers as sales representatives, manufacturers’ representatives, marketing assistants or coordinators, or sales assistants or coordinators. The certificate may also assist those already in sales or marketing positions to upgrade their skills.

Helpful Hints:

Students are encouraged to begin taking courses aimed at completing their English and math prerequisites immediately upon entering the college. Also, students who place into reading courses on the college placement test should complete that requirement without delay.

Program Outcomes:

Graduates of the Sales and Marketing Certificate program are prepared to:

• Demonstrate knowledge of selling and marketing skills needed for successful sales and customer relations;

• Demonstrate knowledge of computer applications software including word, spreadsheets and presentation software skills;

• Communicate effectively using written, oral and nonverbal techniques, including the use of technology in the gathering and presentation of information;

• Interpret and analyze information in order to engage in critical thinking and problem solving with regard to the performance of sales and marketing activities.