BUS 216 - Entrepreneurship in Action3
Course Description: This course follows BUS 211 and is geared toward actively engaging in the launch of a new venture. The primary purpose is to utilize a business model to apply a workable small business plan for starting and maintaining a new venture. BUS 216 will allow students to apply lessons learned in all previous business education directly to their venture. If financing is required, they will need to prepare a business plan.
Prerequisite(s): BUS 211
Course Student Learning Outcomes:
- Use a business model to develop strategies to launch or grow a business
- Prepare financial models including pricing/cost strategy and financial statements
- Perform basic accounting tasks, including factoring gross and net income
- Evaluate competition, consider staffing needs and implementation as needed
- Differentiate between various sales principles and design operational strategies
- Present the business in a persuasive and professional business pitch
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