Aug 25, 2019  
Middlesex Community College Academic Catalog 2018-19 
    
Middlesex Community College Academic Catalog 2018-19 [ARCHIVED CATALOG]

BUS 242 - Advertising

3

Course Description: A survey of advertising and its applications in business and society.  Considered are a historical survey of advertising, regulation of advertising, buyer behavior, advertising agencies, advertising media, copy layout, and campaign management.
Prerequisite(s): Completion of BUS 240


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