Apr 19, 2024  
Middlesex Community College Academic Catalog 2018-19 
    
Catalog Navigation
  Catalog Home
  Academic Information
  Academic Resources
  Accreditations
  Admission
  Boards
  College in the Community
  Core Curriculum - General Education Requirements
  Corporate and Community Education and Training
  Cost of Attendance
  Course Descriptions
  Directions and Maps
  Educational Opportunities
  Faculty and Administrative Staff
  Financial Aid
  Getting Started
  Institutional Student Learning Outcomes
  Introduction to the College
  MCC Community Standards
  Message from the President
  Online Learning
  Our Programs
  Policies and Regulations
  Program Advisory Boards
  Programs of Study
  Student Services
  Transfer Information
HELP
Middlesex Community College Academic Catalog 2018-19 [ARCHIVED CATALOG]

BUS 242 - Advertising

3

Course Description: A survey of advertising and its applications in business and society.  Considered are a historical survey of advertising, regulation of advertising, buyer behavior, advertising agencies, advertising media, copy layout, and campaign management.
Prerequisite(s): Completion of BUS 240


Click here for course schedule details, to register for this course, or to view required books for this course.