Sep 17, 2019  
Middlesex Community College Academic Catalog 2018-19 
Middlesex Community College Academic Catalog 2018-19 [ARCHIVED CATALOG]

BUS 241 - Global Marketing


Course Description: A survey of today’s complex and dynamic Global Marketing Environment. Topics include an examination of world trade and the continuing movement from protectionism to a borderless economic world. Additionally, we review environmental issues such as cultural, economic and political/regulatory forces that impact global marketers; in addition to examining the major multinational market entry strategies. We also explore the task of designing, implementing and evaluating global marketing programs.
Prerequisite(s): Completion of BUS 110.

Click here for course schedule details, to register for this course, or to view required books for this course.