May 24, 2019  
Middlesex Community College Academic Catalog 2018-19 
    
Middlesex Community College Academic Catalog 2018-19

BUS 191 - Tourism Management

3



Course Description: This course introduces students to the different sectors of the tourism industry; retail travel, tour companies, on line travel companies, destination management company’s airlines, ground transportation, cruise lines and meeting management. 

 
Note(s): N/A



Course Student Learning Outcomes:
  • Identify the major sectors of the tourism industry. 
  • Apply the techniques used for tourism marketing and sales. 
  • Identify the economic, political, socio-cultural and environmental impacts of tourism activities on destinations. 
  • Research and analyze future trends in tourism markets and products. 
  • Create and develop a tourism enterprise.

 


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