COM 127 - Introduction to Crisis Communications

This course will teach students how to evaluate high profile crises that negatively impact the reputation of celebrities, politicians, corporate brands and organizations and the tools and strategies needed to defend those being investigated or attacked by the news media, special interest groups or government officials.

After completing this course, students will be able to:

Conduct a vulnerability audit to identify potential challenges to an image and reputation crisis.
Develop a crisis communications plan and multidisciplinary team to address the event.
Work with print, broadcast and social media during highly public and stressful events.
Issue timely and credible information to employees and other stakeholders.
Coach spokespeople on the tough questions that they may be asked by the media during the crisis.
Consider ethical implications and apply ethical decision making in the field of crisis communications.
Critically reflect on professional practice.

Prerequisite(s): Eligible for ENG 101.
General Education Elective(s): Humanities

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