COM 107 - Public Relations

The course examines all facets of public relations including media relations, market research, community relations and integrated communications strategies that include linking public relations with advertising, social media and special events.

After completing this course, students will be able to:

Create and produce news releases, pitch letters, reports and brochures, as well as harness new and emerging online and social media tools.
Promote and defend a brand’s image and reputation.
Collaborate with classmates to address PR challenges and opportunities through the creation and presentation of strategies and campaigns.
Consider ethical implications and apply ethical decision making in the field of public relations.
Critically reflect on professional practice.

General Education Elective(s): Humanities

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