Apr 16, 2024  
Middlesex Community College Academic Catalog 2012-13 
    
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Middlesex Community College Academic Catalog 2012-13 [ARCHIVED CATALOG]

BUS 330 - Advertising

3

A survey of advertising and its applications in business and society. Considered are a historical survey of advertising, regulation of advertising, buyer behavior, advertising agencies, advertising media, copy layout, and campaign management.

Prerequisite(s): BUS 240 or permission of instructor


Click here for course schedule details, to register for this course, or to view required books for this course.