Oct 20, 2018  
Middlesex Community College Academic Catalog 2018-19 
    
Middlesex Community College Academic Catalog 2018-19

BUS 130 - Introduction to Entrepreneurship

3



Course Description: This is an introductory course designed to help students understand the importance of innovation and entrepreneurship in the 21st Century economy and will cultivate an entrepreneurial mindset. It provides students from all disciplines with an avenue to explore a perspective of innovation and entrepreneurism within their areas of interest. It will cover the different forms of entrepreneurship including small business, corporate, and social entrepreneurship. This course will focus on the entrepreneurial process including idea generation, opportunity evaluation, planning, and implementation. Experiential, project-based learning will help solidify concepts learned.

 
Prerequisite(s): Eligible for ENG 099
Note(s): N/A



Course Student Learning Outcomes:
  • Explain entrepreneurship and innovation and their role in the 21st Century economy
  • Evaluate their own entrepreneurial mindset and likelihood to succeed as an entrepreneur
  • Differentiate forms of entrepreneurship
  • Summarize the process entrepreneurs use to generate ideas and shape them into opportunities
  • Design and launch an entrepreneurial opportunity
  • Present a business opportunity in a persuasive and professional business pitch

 


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