BUS 241 - Global Marketing3
Course Description: A survey of today’s complex and dynamic Global Marketing Environment. Topics include an examination of world trade and the continuing movement from protectionism to a borderless economic world. Additionally, we review environmental issues such as cultural, economic and political/regulatory forces that impact global marketers; in addition to examining the major multinational market entry strategies. We also explore the task of designing, implementing and evaluating global marketing programs.
Prerequisite(s): Completion of BUS 110.
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