Feb 22, 2019  
Middlesex Community College Academic Catalog 2018-19 
    
Middlesex Community College Academic Catalog 2018-19

BUS 240 - Principles Of Marketing

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Course Description: Principles of Marketing is the study of the marketing concept, the marketing environment, ethics and social responsibility, consumer behavior, global marketing, market research, market segmentation, and the marketing mix.
Prerequisite(s): Completion of BUS 110 or BUS 130.
Note(s): N/A


Course Student Learning Outcomes:
  •  Examine the functions of the marketing mix in various market segmentations
  •  Formulate innovative strategies as integrated into the marketing decision process 
  •  Evaluate the ethical and social framework of the organization’s marketing decision process on society
  •  Assess the impact of technology, and its influence in the marketplace 
  •  Analyze and formulate solutions to marketing scenarios


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