BUS 211 - Entrepreneurship & Opportunity
This course is geared toward actively engaging in the entrepreneurial process by developing and using an entrepreneurial mindset. The primary purpose is to utilize tools and practices to evaluate ideas and business opportunities, test the viability of opportunity, and prepare a business model to launch a venture or strengthen an existing one. Students will gain an understanding of how to define customer fit through a focus on value proposition and customer segments. Students are expected to have a business idea they want to develop.
Prerequisite(s): Completion of BUS 110 OR completion of or co-enrolled in BUS 130 or BUS 216
Course Student Learning Outcomes:
- Evaluate an entrepreneurial mindset and assess likelihood to succeed as an entrepreneur
- Differentiate tools and practices to evaluate ideas
- Design research to test and evaluate opportunities
- Prepare a business model to launch or strengthen an existing enterprise
- Devise a marketing strategy
- Prepare financial models including startup costs and funding requirements
- Present the business opportunity in a persuasive and professional business pitch
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