Feb 19, 2019  
Middlesex Community College Academic Catalog 2017-18 
Middlesex Community College Academic Catalog 2017-18 [ARCHIVED CATALOG]

BUS 172 - Retail Management


This course is designed to provide understanding and insight into the following components of retailing: retail terminology, institutions, segmentation and target markets, trading area analysis, store location, human resource management and training, store image, visual merchandising, sales promotion, customer service, and the future of retail. The course is a study of contemporary retailing and focuses on all aspects of a store’s organization and operations. As an introduction to the field of retail management, this course emphasizes retailing as a marketing function and as a career. It also looks at the new retailing formats, which include non-store retailing, the impact of technology and international retailing.

Prerequisite(s): Eligible for ENG 099.

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