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    Middlesex Community College
   
 
  Nov 23, 2017
 
 
    
Middlesex Community College Academic Catalog 2017-18

BUS 172 - Retail Management

3

This course is designed to provide understanding and insight into the following components of retailing: retail terminology, institutions, segmentation and target markets, trading area analysis, store location, human resource management and training, store image, visual merchandising, sales promotion, customer service, and the future of retail. The course is a study of contemporary retailing and focuses on all aspects of a store’s organization and operations. As an introduction to the field of retail management, this course emphasizes retailing as a marketing function and as a career. It also looks at the new retailing formats, which include non-store retailing, the impact of technology and international retailing.

Prerequisite(s): Eligible for ENG 099.


Click here for course schedule details, to register for this course, or to view required books for this course.