May 03, 2024  
Middlesex Community College Academic Catalog 2014-15 
    
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Middlesex Community College Academic Catalog 2014-15 [ARCHIVED CATALOG]

BUS 240 - Principles Of Marketing

3

This course examines business activities that match consumers with an organization’s resources. Topics covered are the marketing concept, the marketing environment, ethics and social responsibility, consumer behavior, global marketing, market research, market segmentation, and the marketing mix.

Prerequisite(s): Completion of BUS 110.


Click here for course schedule details, to register for this course, or to view required books for this course.