BUS 240 - Principles of Marketing

3

Formerly BU 4101 and BU 9202

This course examines business activities that match consumers with an organization's resources. Topics covered are the marketing concept, the marketing environment, ethics and social responsibility, consumer behavior, global marketing, market research, market segmentation, and the marketing mix.

Prerequisite(s): BUS 110 (BU 1101) or permission of the instructor.
Intensive Value(s): Multicultural/Global Awareness


Click here for course schedule details, to register for this course, or to view required books for this course.


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